Av 
Markedsføringskampanjen til Fast Candy på TikTok er i strid med MFUs retningslinjer.
Fellelsen er blant annet basert på aktsomhetsreglen som gjelder for markedsføring mot ungdommer.
Barn og ungdom er generelt mer sårbare for den typen 1:1 markedsføring som skjer gjennom sosiale medier, og aktørene må derfor utvise særlig aktsomhet ved bruk i av virkemidler som forsterker 1:1 effekten og virkemidler som bidrar til å viske ut grensen mellom markedsføring og deltagelse på sosiale medier. Flere av Fast Candys giveaway kampanjer er laget som en slags konkurranse der det oppfordres til, eller stilles krav om, at deltakerne skal følge bedriften på TikTok, like videoen og tagge en venn.
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