Apple har kjøpt klassisk musikk-tjenesten Primephonic – det bekrefter giganten i en pressemelding.
Planen er å lansere en egen app dedikert til klassisk musikk i løpet av neste år. Appen vil kombinere grensesnittet fra Primephonics tjeneste, og grensesnittet fra Apple Music.
Dette sier Apple:
I dag kunngjorde Apple et oppkjøp av Primephonic, den velrenomerte klassisk musikk-strømmetjenesten som tilbyr enestående lytteropplevelser med søk og oppdag-funksjonalitet som er optimalisert for klassisk, premium-kvalitet musikk, håndplukkede ekspertanbefalinger og omfattende kontekstituelle detaljer om repertoar og innspillinger.
Den nye tjenesten vil bli tilgjengelig for Apple Music-abonnenter.
Som en del av avtalen mellom Apple og Primephonic, vil sistnevnte stenge dørene 7. september. Tjenesten vil ikke være tilgjengelig for nye abonnenter, og eksisterende abonnenter mister også tilgangen. Som et plaster på såret – frem til Apple lanserer den nye appen – vil eksisterende kunder få gratis tilgang til Apple Music i seks måneder.
Primephonic skriver følgende om oppkjøpet:
For tre år siden ble Primephonic lansert for å skape en bedre fremtid for klassisk musikk ved å adressere utfordringene og kompleksitetene med sjangren i strømmeæraen. Vi følte vi måtte utvikle en strømmetjeneste som virkelig forstår klassisk musikk, og nettopp det har vi gjort de siste tre årene. Men for å virkelig oppnå det vi ønsker i neste fase av oppdraget vårt, må vi bringe vår klassiske strømmeekspertise til millioner av lyttere verden over. Som en «kun klassisk»-startup, kan vi ikke nå majoriteten av globale lyttere, spesielt ikke dem som lytter til mange andre musikksjangre i tillegg. Derfor konkluderte vi med at vi må inngå et samarbeid med en ledende strømmetjeneste for å fullføre oppdraget vårt. Samarbeidspartneren måtte tilby alle musikksjangre og samtidig dele vår kjærlighet for klassisk musikk. I dag er vi begeistret over å dele et stort steg videre i vårt oppdrag – Primephonic slår seg sammen med Apple Music! Vi jobber med en fantastisk ny klassisk musikk-opplevelse fra Apple, som kommer neste år. Men dessverre vil Primephonic stenges 7. september. Du kan fortsette å bruke tjenesten gratis frem til den datoen.
Kilde:
Apple
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